Course curriculum

  • 1

    Introduction

    • Welcome to Branch Leadership!

    • A Preview of this Course

    • Meet Stephen, ACC's VP of Grassroots Strategy
  • 2

    Starting your ACC Branch

    • Branch Expectations & Goals

    • Registering Your Branch

    • New Branch Checklist

    • Kickoff Events

    • Branch Phases

    • Quiz: Starting an ACC Branch
  • 3

    Branch Resources

    • Membership Portal

    • Branch Kits

    • Communication Tools

    • Your Regional/State Director
  • 4

    Growing the Movement

    • Active vs. Passive Recruitment

    • Recruitment Tabling & Clipboarding

    • Your Rights

    • Data Collection & Management

    • Recruitment Quiz
  • 5

    Events that Impress

    • Events Guide: Types of ACC Events

    • Planning, Promoting, and Pulling Off Events

    • Event Planning Quiz
  • 6

    Creating a Long-Lasting Branch

    • Understanding Your Community

    • Short & Long Term Planning

    • Branch Planning Workbook
  • 7

    Branch Social Media

    • Meet Lucero, ACC's Digital Director

    • ACC's Brand & Philosophy

    • Social Media Rules & Best Practices

    • Content Creation

    • Recruiting Online
  • 8

    Branch Communications

    • Meet Karly, ACC's Communications Director

    • Media Opportunities: Op-Eds, Feat. ACC Comms Director Karly Matthews

    • Media Opportunities: Interviews, Feat. ACC Comms Director Karly Matthews
  • 9

    Become an ACC Ambassador

    • Become an ACC Ambassador
  • 10

    Additional Trainings

    • Building a Branch Leadership Team