
Course curriculum
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1
Introduction
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Welcome to Branch Leadership!
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A Preview of this Course
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Meet Stephen, ACC's VP of Grassroots Strategy
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2
Starting your ACC Branch
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Branch Expectations & Goals
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Registering Your Branch
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New Branch Checklist
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Kickoff Events
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Branch Phases
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Quiz: Starting an ACC Branch
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3
Branch Resources
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Membership Portal
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Branch Kits
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Communication Tools
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Your Regional/State Director
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4
Growing the Movement
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Active vs. Passive Recruitment
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Recruitment Tabling & Clipboarding
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Your Rights
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Data Collection & Management
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Recruitment Quiz
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5
Events that Impress
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Events Guide: Types of ACC Events
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Planning, Promoting, and Pulling Off Events
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Event Planning Quiz
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6
Creating a Long-Lasting Branch
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Understanding Your Community
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Short & Long Term Planning
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Branch Planning Workbook
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7
Branch Social Media
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Meet Lucero, ACC's Digital Director
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ACC's Brand & Philosophy
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Social Media Rules & Best Practices
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Content Creation
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Recruiting Online
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8
Branch Communications
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Meet Karly, ACC's Communications Director
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Media Opportunities: Op-Eds, Feat. ACC Comms Director Karly Matthews
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Media Opportunities: Interviews, Feat. ACC Comms Director Karly Matthews
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9
Become an ACC Ambassador
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Become an ACC Ambassador
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10
Additional Trainings
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Building a Branch Leadership Team
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